Using Video to Generate More Referrals

Using VideoIn two years Cisco Systems estimates that 80 per cent of all consumer information on the internet will be in the form of video. Advances in technology recently have made it easier for people to watch live events, user generated videos, entertainment, and informational videos on any device.

So if you’re in business, you ought to be thinking about using video. In my conversation with Ron Harper of Videos on Your Website, you’ll realize that your business story told effectively can be a great referral tool.

WHAT YOU’LL LEARN FROM RON HARPER OF VIDEOS ON YOUR WEBSITE

WHAT TYPE OF VIDEOS WORK WELL FOR BUSINESS?  (1:19 in)

In Ron’s words – The number one thing is testimonials. The other thing is overviews of a company. You can explain what it is you do and why you do it.

Insight – Your overview message should not be presented as a commercial. You’re seeking to build trust, not sell your products and services.

WHAT ARE THE INGREDIENTS OF A GOOD VIDEO TESTIMONIAL? (4:35 in)

In Ron’s words – I think number one is transparency. You have to think about what are the questions your customers might be asking you.

Insight – Great testimonials are emotional stories about how the business helps solve a problem or produce a solution that satisfies the customer’s need.

HOW LONG SHOULD BUSINESS VIDEOS BE? (6:41 in)

In Ron’s words – The key metric is about 3 minutes and 45 seconds.    

Insight – Length is not as important as the message you’re presenting. Make sure that your video will deliver what is promised so when it is clicked on to be seen, the viewer won’t be disappointed.

WHAT ARE YOUR RECOMMENDATIONS FOR VIDEO DISTRIBUTION AND OPTIMIZING FOR ONLINE SEARCH? (8:07 in)

In Ron’s words – On my site I have a mixture of those that live on my site and those that live on YouTube depending on what their function is going to be in the website navigation. With Facebook, upload your videos natively.

Insight – Remember that search engines can’t read video. Having words on a page related to the video are important for proper indexing. More of your videos will be shown on Facebook if you upload them directly, not as a link coming from YouTube.

THE COST OF PRODUCTION CAN SCARE PEOPLE. SHOULD THEY BE SO CONCERNED? (11:50 in)

Insight – Simple professional production mixed with DIY videos can be very effective. Consider spending some money on development of a formula and a storyline for producing videos that you can replicate on your own if you can’t afford a professional. Whatever you do, make sure in using video that yours don’t look amateurish.

IN WHAT SITUATIONS WOULD BUSINESSES FIND THE USE OF FACEBOOK LIVE TO BE SUITABLE? (14:05 in)

In Ron’s words – I look like at Facebook Live sort of like Headline News. Make your followers feel like they are a part of something.

Insights– Effective Facebook Live content could involve some community activities you’re involved in, not just something specific to the businesses products or services.

WHAT ARE THE ELEMENTS OF PRODUCING GOOD VIDEO THAT CAN’T BE LEFT OUT? (16:01 in)

In Ron’s words – The most important thing about video is audio. You’ve got to have good sound.

Insights – The other essentials in using video are a stable picture that is lit properly. Use a tripod to stabilize your picture. Make sure that your subjects on the screen aren’t bathed in shadows.

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