Straight Talk About Social Media ROI

Social Media ROIAre you using social media for marketing your business? If so what are you trying to accomplish? Maybe you want to make people more aware of your brand, generate leads or make sales. What do you expect your social media ROI to be? A disconnect between effort and expectations is not unusual.

In this show we’ll explore how to succeed in using social media. Carol Fowler, CEO of TheSocReports, gives us some straight talk about opportunities and commitments to meet social media ROI targets.

WHAT YOU’LL LEARN FROM CAROL FOWLER OF THE SOC REPORTS

IS IT A MISGUIDED NOTION THAT BUSINESSES NEED TO BE EVERYWHERE IN SOCIAL MEDIA?  (3:22 in)

In Carol’s words – It is. That’s one thing that causes businesses hesitation to get involved in social media. It’s better to identify one platform, maybe two, to reach that reach your target audience.

Insight – Research where your prospects and customers hang out. Chances are you won’t be able to ignore Facebook since nearly 80% of social media users are active there.

SHOULD A BUSINESS HAVE TO PAY (ADVERTISE) TO PUT THEMSELVES IN FRONT OF THEIR PROSPECTS? (5:02 in)

In Carol’s words – You probably will have to pay, but the good news is you can reach a lot of people fairly inexpensively. Facebook has an amazing ability to put a bullseye on your ideal customer. For 10 to 15 dollars a day you can reach thousands of people who are right in your sweet spot.

Insight – Advertising won’t be effective without good content underpinned by a sound strategy.

WHAT ARE COMMON CHARACTERISTICS OF SOCIAL POSTS THAT ARE SHARED? (7:05 in)

In Carol’s words – Probably the most important thing you can do when creating your social media is include visuals. A post with a photo, gif, or graphic is 75% more likely to be shared with someone else.   

Insight – Be interesting to be followed. Share things beyond the walls of your business. You can build your reach organically by using the various forms of tagging to alert content contributors and followers to your posts.

DO BUSINESSES EXPECT MORE OF A RETURN ON INVESTMENT FROM SOCIAL MEDIA THAN THEY SHOULD? (10:04 in)

In Carol’s words – A lot of companies struggle with the ROI. In too many cases people complain about the ROI, but they haven’t set goals to begin with. If do don’t have consistency or a dedicated person working on it, you probably aren’t going to get results that knock your socks off.   

Insight – Make a concerted effort to measure results in order to see whether your social media ROI goals are being achieved. Use scheduling tools to manage your time and address the publishing demands of the social media platforms you’ve chosen to use.

ARE THERE RISKS TO US AS PEOPLE WHEN SOCIAL MEDIA PROVIDERS INTEND TO MAKE THEIR SERVICES MORE ADDICTIVE? (17:15 in)

In Carol’s words – I worry about people who spend so much time on Facebook. There are people out there spending hours every day on Facebook. That’s crazy. I encourage my clients to take vacations from social media. There are aspects of it that are unhealthy. But by the same token, it’s really connected the whole world in a way it wasn’t connected before.

Insight – By taking breaks and not spending endless hours on social media, you’ll make the most of it and get other rewarding things out of life.

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