Your Mobile Website May Be Costing You Business

Mobile Website FitnessAdmit it, you and your mobile phone are now inseparable. You spend more time surfing the internet with it than you do on a laptop or desktop. You’re using it while watching TV, videos or dabbling in other activities. Your willingness and trust to purchase products from a mobile website by way of your phone or a tablet are soaring.

What does this mean for your business? Your mobile website better be up to snuff. But it’s possible that the integrity of it is lacking to the point where you are losing prospects and losing sales.

Listen to an expert on mobile website development to ensure you aren’t letting business opportunities slip through your fingers.

WHAT YOU’LL LEARN FROM JACKIE ERRICO OF RIVERWORKS MARKETING

HAS THE PROLIFIC USE OF MOBILE DEVICES CHANGED YOUR WEBSITE DEVELOPMENT PRIORITIES?  (2:13 in)

In Jackie’s words – Absolutely. When users come to a website, you want to be able to feed them everything they might be looking for at that split second. Speed is of upmost important in making sure that you connect them to what they’re looking for.

Insight – Do some research into what your customers want, whether it’s information, location, merchandise to purchase or something else. People are making more decisions while spending less time on mobile websites.

DO YOU WORK ON MOBILE OR DESKTOP SITES FIRST? (4:55 in)

In Jackie’s words – They’re equally important. We’re starting with the bigger picture and then pairing it down for a mobile site. We’re still using responsive design but our developers, when it comes to paring it down for mobile, they’ll remove elements that aren’t necessary.

Insight – Realize that an effective mobile website is probably not a duplication, but a streamlined version of the most important content people seek access to through their smartphone or tablet.

GOOGLE ANNOUNCED THE DEVELOPMENT OF “AMP” OR ACCELERATED MOBILE PAGES THAT WILL BE INTRODUCED LATER IN 2017. WHAT IS THIS ALL ABOUT? (6:55 in)

In Jackie’s words – It’s essentially just adding a few important elements within the markup or Javascript to help the site load as quickly as possible.

Insight – According to Google 40% of users click off the site if it isn’t loading in 3 seconds.

ARE THERE CERTAIN SITUATIONS UNDER WHICH A BUSINESS SHOULD CONSIDER DEVELOPING A MOBILE APP? (9:15 in)

In Jackie’s words – It would have to be a business where the consumer wants to receive notifications. They’re providing a value or service that consumers want to log in and put in information that might track something.

Insight – If your website offers the same content or service that an app would provide and you’re able to serve that content to the user expediently, development of an app may not be necessary. People download many apps onto their phone. But only 3 or 4 are used regularly.

IF A BUSINESS WANTS TO CHECK THE FITNESS OF THEIR WEBSITE ON MOBILE DEVICES, HOW SHOULD THEY GO ABOUT DOING THAT? (11:10 in)

In Jackie’s words – One great (free) tool that Google offers is http://testmysite.thinkwithGoogle.com. It will give you a lot of good information about what your developer may need to tweak to make it more efficient.

Insight – The test will give you information about your load time, potential customer loss, and comparative data related to your industry.

WHAT IS YOUR PERSPECTIVE ON WHETHER SITES OUGHT TO HAVE SECURE CERTIFICATES? (12:35 in)

In Jackie’s words – Any security measures are very important. The environment of where your site is hosted is very important as well. Any ecommerce or exchange of money, it’s required.

Insight – Know that if the cost of hosting your website is $10 or less, your website may be more vulnerable to security issues or slower to load because you’ll reside on a server with thousands of other websites.

ARE THERE PARTICULAR CHALLENGES AN ECOMMERCE BUSINESS OUGHT TO CONSIDER IN DEVELOPING THEIR MOBILE WEBSITE? (15:25 in)

In Jackie’s words – Speed of the site is going to be critical and in taking people through the checkout process you’re going to want to make that as streamlined as possible.

Insight – Avoid use of popups, annoying ads, oversized images, and minimize the use of third party applications.

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