Podcasting Grows As Local Leads Generator

Run Your Own Show - PodcastWhen did you start listening to podcasts? If you began within the last 3 years, Edison Research says you are one of more than 20 million people who are doing this at least once per month.

There are many reasons why more than 57 million people in the United States listen now. In this What Works for Biz episode, we’re going to explore why podcasting could be the secret local leads generator in marketing your business. Just like a radio show, it’s a natural marketing tool for individuals to use to sell their books, get speaking engagements and sell advertising. But there is an opportunity here for local business to generate sales leads and strengthen client/customer relationships.

WHAT ARE THE ADVANTAGES OF HAVING A BUSINESS PODCAST?  (1:39 in)

You control the message. It’s a unique opportunity for a one to one connection with a prospect, client or customer that feels personal. It’s also a great content generator for your website without having to write a time consuming article or blog.

For your prospects, access is convenient, on demand and evergreen. They can listen via a smartphone while driving to work, walking the dog, or wherever they want.

WHAT’S THE PAYOFF FOR THE BUSINESS AS A LOCAL LEADS GENERATOR? (2:48 in)

Through your business podcast the company’s reputation and visibility will increase the likelihood of people contacting you for help, service, or acquiring your products.

You’ll be considered an expert. Instead of reading, the emotion registered in your voice makes it easier to take action. Valued content will attract followers and a willingness to pass it on. The reach of your website, conversation on social media, and visibility in search listings can be improved.

Current business podcasts produced by a mortgage broker, dentist, and an office furniture company are examples of good business marketing.

WHY TRY A BUSINESS PODCAST NOW? (7:14 in)

The audience is growing. According to Edison Research, it has grown 75% in the last 3 years. The blog universe is saturated. Organic reach of social media is restricted. Research indicates that the audience is comprise of active, high income and educated people. Competition is limited.   

WHAT IS IT GOING TO TAKE TO PULL IT OFF? (8:45 in)

Delivering messages your audience wants to hear is paramount. Interesting stories worth telling are possible by examining a wide range of topics related to your business.

  • Introduction of new products or services or upgrades.
  • Problem solving tips
  • Explanation of business vision and strategy
  • Stories of how your business has helped or exceeded customer expectations

Production of the program is not complicated. If you have limited staff and time is at a premium, using an outside source for assistance is sensible. You can call on their help with content development, hosting, recording, post production and program distribution.

If you use an interview format, all you will need to do is spend some time answering questions. With a good message and production of show episodes regularly, your podcast can be an important local leads generator.

Why Take An Emotional Intelligence Test?

Emotional Intelligence TestIn 1995 Daniel Coleman, a psychologist and former science journalist for the New York Times claimed in a best selling book that emotional intelligence was the prominent ability deemed necessary to achieve superior performance in leaders. To him it mattered twice as much as technical expertise or IQ.

So should you take an emotional intelligence test if you want to improve your leadership skills, get that promotion, or find a new job? Listen to what Dr. Stephen Boyd of Growth Counseling Centers has to say about it.

WHAT YOU’LL LEARN FROM DR. STEPHEN BOYD OF GROWTH SPIRIT COUNSELING CENTERS

WHAT IS EMOTIONAL INTELLIGENCE?   (1:29 in)

In Dr. Boyd’s words – Taken from Dr. Paul Stoltz –  it’s your ability to empathize with others, post fun gratification, control your impulses, be self-aware, persist and interact effectively with others.

CAN EMOTIONAL INTELLIGENCE BE LEARNED? (1:59 in)

In Dr. Boyd’s words – It’s directly related to how we are interacting in our relationships.

Insight – If you are experiencing a positive interaction with someone else then you will experience a positive mood.

WHAT TYPE OF QUESTIONS SHOULD AN INTERVIEWER ASK OF A JOB CANDIDATE FOR AN EMOTIONAL INTELLIGENCE TEST? (2:54 in)

In Dr. Boyd’s words – For example, tell me an example of a stressful situation from your last employment situation with a team member and how did you work with the individual in that team.

Insight – Examine real workplace situations of conflict, cooperation, flexibility, and resolution.

HOW MANY DIMENSIONS OF EI ARE THERE? (5:20 in)

In Dr. Boyd’s words – (Among 19 areas are) self perception, self regard, self actualization, emotional self awareness, stress management, flexibility, tolerance, optimism, self expression, assertiveness, independence, decision making, empathy, and social responsibility.

Insight – While your EI is comprised of your capabilities in all of these areas, the fundamental components are empathy, flexibility and optimism.

DO YOU AGREE THAT EI MATTERS MORE THAN TECHNICAL EXPERTISE IN LEADERS? (6:20 in)

In Dr. Boyd’s words – Those that have high levels of intelligence are not as effective to be productive. We get in the way with our intellect.

Insight – A report can be developed to identify low vs. high areas of emotional intelligence. From these comparative findings measured against other leaders, goals can be set and coaching instituted to improve EI capabilities.

WHAT CAN YOU LEARN ABOUT POTENTIAL PERFORMANCE OF A JOB CANDIDATE THROUGH AN EMOTIONAL INTELLIGENCE TEST? (10:02 in)

In Dr. Boyd’s words – We can predict how they will deal with stress, flexibility, how happy they are or how well they feel about themselves.

Insights– The accuracy of the testing process continues to improve as a broader base of people take it. More than 10 years of data now exists.

HAS THE EI TEST CHANGED OVER THE YEARS? (13:45 in)

In Dr. Boyd’s words – Around the area of happiness, yes. There is a move into a broader understanding of wellness. As your functioning at a higher level of emotional intelligence you’re going to be happier.

Insights – A feeling of happiness and well-being leads to improved productivity in the workplace.

IS FURTHER RESEARCH NECESSARY TO UNCOVER NEW ASPECTS OF EI? (14:44 in)

In Dr. Boyd’s words – We’re never done. I would add as a factor of well-being a component of spiritual intelligence. Multiple studies have proven that spiritual intelligence is a component of mood and well-being and happiness.